From idea to the App Store

I design, build, and ship complete iOS apps for founders. One accountable developer from first call to launch and handoff: SwiftUI client, backend, and infrastructure.

How it works

  1. Share your idea

    Send a short brief: what the app does, who it is for, must-have features, your timeline, and a budget range if you have one. The email template takes five minutes to fill out.

  2. Scoping call

    A free 30 minute call to pressure-test the scope, flag risks early, and answer your questions. It is optional. The scope is usually clearer afterward, which is the point of it.

  3. Proposal with timeline and price

    You get a written proposal: fixed scope, a milestone schedule, a timeline estimate, and a price estimate. Fixed-bid when the scope is well defined, weekly rate when it needs room to evolve.

  4. Build with weekly visibility

    Weekly progress updates and TestFlight builds on your phone from the early weeks, not the last one. You always know exactly where the project stands.

  5. Launch

    App Store Connect setup, store assets, review submission, and release management, including the back-and-forth with App Review.

  6. Handoff

    Everything transfers to you: code, accounts, infrastructure, and documentation. The full list is below.

What I can build

Tap anything your app needs and start your brief with it prefilled, or just browse.

Technology

Modern, proven choices that any iOS developer can pick up. The same stack that runs Hellopost in production, and that RoomAid and the rest of my products are built on.

  • Swift
  • SwiftUI
  • UIKit
  • The Composable Architecture
  • Swift Concurrency
  • StoreKit 2
  • Core Bluetooth
  • Vapor
  • PostgreSQL
  • Docker
  • AWS (EC2, SSM Parameter Store, IAM)

Deliverables and handoff

You own everything from the first commit.

  • Source code in a repository you own from day one
  • App Store Connect and developer accounts in your name
  • Backend and infrastructure in your own AWS account
  • Architecture overview and environment setup docs
  • A recorded handoff walkthrough
  • 30 days of post-launch bug fixes included
  • Optional maintenance retainer after that

How we work together

You work with me, not an agency

The person you talk to on the first call is the person writing the code. There are no account managers, no handoff to junior contractors, and no surprise about who is actually building your app.

You own 100% of the code

The repository is yours from the first commit and I work inside it. Accounts and infrastructure transfer to your name on final payment. Nothing is held hostage and there is no lock-in to me.

Documented, not just delivered

Every project ends with an architecture overview, environment setup docs, and a recorded walkthrough. Whoever works on it next has what they need.

FAQ

How long does an app take?

An MVP is usually a 6 to 12 week scope, depending on what the build actually needs. Your proposal includes a concrete milestone schedule, so you are never guessing.

What does it cost?

It depends on scope, so I will not pretend otherwise. You get a fixed estimate in the proposal before any commitment, and fixed-bid pricing means no hourly surprises.

Who owns the code?

You do, from the first commit. The repository lives in your account and I work inside it.

Can you take over an existing codebase?

Yes. I start with a short paid audit, then propose next steps the same way I would for a new build.

Will you sign an NDA?

Yes, happy to.

Do you offer any discounts?

One: the build-in-public rate. If I can post regular updates about your project on this site, you get a discounted rate. You approve everything before it goes up, and anything sensitive stays private.

What happens after launch?

30 days of bug fixes are included. After that, an optional retainer covers maintenance, OS updates, and new features.

Ready to ship your app?

Prefer plain email? Send a brief the old way.